Elevated Works Logo
CLIENT:
Rudd Resources LLC engaged Lange Creative Services as a team member on this project for their client, Elevated Chicago, a partnership of organizations in Chicago committed to equitable transit-oriented development (ETOD).
PROJECT:
To design a mark for the program, Elevated Works, which resonates with Elevated Chicago‘s branding. Elevated Works, launched by the Elevated Chicago coalition, is an initiative intended to leverage philanthropic support and collaborative technical assistance to supplement the City of Chcago’s ETOD program and finance work that can’t be funded with federal dollars.
Elevated Works will oversee development projects around transit—e.g., construction or rehab of two-flats; “activation” of vacant lots for community events, to beautify them or to have things built there; improved walkability for people who move with their feet or by wheels (bikes, wheelchairs, strollers), etc.
Direction from Rudd Resources included: “The word ‘Elevated’ would appear in the standard font, and the word “Works” would be inspired by railroad tracks, bike wheels, a sidewalk, a walking cane, etc.” The color palette resonates with the City of Chicago’s color palette.